EP#397 - Crafting Brand Growth with Guest: Jim Rowe
In this interview, I discussed with Jim Rowe - a marketing veteran, where we share the power of writing, how it influences our life, and what the increase in writing inefficiencies means to us in life and business.
I know after writing three books the power of what writing can do and the influence it can have.
I know you will find as much value in this episode as I did.
And remember, if you enjoyed this podcast episode, please share a REVIEW and SUBSCRIBE with us, so you never miss another episode from us.
Who is Jim Rowe?
Jim Rowe, a marketing veteran of 45 years, started in market research after receiving his BS in Marketing from Fairfield University, CT. Jim has held client and agency positions including: Brand Manager, Coke; VP Marketing, Cutty Shark; President of Promotion and InterMark Divisions, Saatchi Howard Marlboro Group; plus 30+ years as an owner of Manhattan Marketing Ensemble then Jim Rowe Marketing. Jim saw weak problem solving & communication skills among recent grads. He wasn’t alone.
In a PayScale study, 60% of managers say grads lack problem solving skills. 40% say they can’t write. Yet, 80% of grads say they’re proficient in both. A “skills gap.” A Gallup / Inside Higher Ed study shows 96% of Chief Academic Officers say their college was effective at preparing students for work. Only 33% of managers agreed. A bigger “skills gap.” Cost to companies is lower productivity and required remedial training. Therefore, Jim wrote Get Your Ducks In A Rowe.
Avoiding a traditional business ‘writing’ book, and inspired by Who Moved My Cheese, Jim wrote a fable that’s easy to Read, Retain, and Replicate to solve problems and generate Results. Book 1, Business Writing & Communication teaches the 10-step formula to Think, Write, Present and Sell more effectively. Book 2, Learn The A-D A-P-T-E-R Method of Strategic Business Communication (4/22), teaches the holistic approach to critical thinking, communication and execution.
News about the issue is so low it’s below the radar, but it’s a national crisis. Current solutions aren’t working. Jim’s focus is tochange that. $1/book goes to NWP.org.
How to Connect with Jim?
Linkedin: https://www.linkedin.com/in/jim-rowe-8751166/
Facebook: https://www.facebook.com/lovetheislandfamily
Facebook (Band): https://www.facebook.com/The-Song-Island-Band-639662422758350
Instagram (band): https://www.instagram.com/songislandband/a
Jim’s Books:
Get Your Ducks in a Row - Book 1: https://amzn.to/3Pn9xxZ
Get Your Ducks in a Row - Book 2: https://amzn.to/3QEWFE9
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Connect with Dr. Vic...
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https://www.amazon.com/Dr.-Victor-Manzo-Jr./e/B09MKZTYHZ
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