Marc Coloma, Heura Foods: Global Social Movement

Marc Coloma dropped out from high school to pursue full time activism. Now he's taken that passion and drive to co-found Heura, a 100% plant-based meat start-up, alongside fellow activist Bernat Añaños. Heura's mission is to create solutions that make the current food system obsolete and accelerate the transition to a world in which animals are out of the protein production equation. Today, Marc talks to Erik about the steep learning curve of entrepreneurship, Heura's Mediterranean culinary heritage, and how he is building consciousness for a future that has to arrive. 

The Plant Based Business Podcast is produced by Vevolution, and supported by Heura, Moonshot Collaborative and PlantBelly.

Moonshot Collaborative is a consumer research firm focused exclusively on actionable, affordable insights on plant-based consumers. Use code VEVOLUTION to get 20% off your first five survey questions at moonshotcollaborative.com

PlantBelly is a new online vegan grocery store that delivers highly curated plant-based foods right to your door. Use code VEVOLUTION to get 20% off your first order at plantbelly.com

Heura is Europe's fastest growing plant-based meat company. Follow Heura Foods on Linkedin to see how they are tackling the big, unsolved global food challenges using low carbon foot-print technologies.

We're building the world's leading plant-based and cell-ag network and marketplace. Head over to https://www.vevolution.com/register to join our marketplace of investors and startups building solutions for a kinder future. For any questions reach out to hello@vevolution.com

Bridey Addison-Child is our editor. Erik Amundson and Damien Clarkson are our hosts.