Amie founder Abbie Roden on creating your brand story

Scarlett Russell chats to Abbie Roden, the founder of Amie, the wine brand made for friends by friends.

Abbie talks about the challenges of starting a side hustle during lockdown, how she juggles two businesses and why marketing is the key ingredient to building a successful brand.

Find out more about Amie here…

instagram.com/drinkamie/

https://drinkamie.com/

Follow The Sunday Times Style:

instagram.com/theststyle/

twitter.com/TheSTStyle

To get more of The Times and The Sunday Times, visit thetimes.co.uk/secretsofthesidehustle

Producer: Anya Pearce

Hosted on Acast. See acast.com/privacy for more information.