Gamification – does making things fun work?

Do you track your physical activity on your phone, count your daily steps, or how many calories you’ve burnt? Perhaps you are learning a new language using an app or have performance-related leaderboards at work? All these things are part of gamification – making everyday tasks more fun. But is all this gameplay good for us and is there actually any evidence that it works? Digital Planet this week explores the phenomenon of gamification with guests Adrian Hon, the CEO and founder of the games developer Six to Start and co-creator of one of the world’s most popular gamified apps, Zombies, Run! and Gabe Zichermann founder of six high-tech companies and author of three books on Gamification, including “Gamification by Design”.

The programme is presented by Bill Thompson with expert commentary from Angelica Mari.

Studio Manager: Tim Heffer Producer: Ania Lichtarowicz

(Image: Gamification. Credit: Getty Images)