YouTube fights TikTok with cash
YouTube wants a piece of that sweet TikTok action, so it’s getting out the checkbook. The most popular creators on YouTube’s TikTok clone — that’s YouTube Shorts, officially — will get a cut that comes from a pool of all Shorts revenue, rather than on an individual video-by-video basis. The company's also introducing a “Super Thanks” tipping feature. Recode’s Peter Kafka talks to YouTube’s Chief Product Officer Neal Mohan about the changes and tries to find out why his YouTube Shorts feed is full of Ben Shapiro videos. We don’t have “Super Thanks,” but feel free to Venmo a tip to our producer Jelani for staying up late to get this one out to you.
Featuring: Neal Mohan (@nealmohan), Chief Product Officer at YouTube
Host: Peter Kafka (@pkafka), Senior Editor at Recode
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