The Diary Of A CEO with Steven Bartlett

Moment 77 - Nike CMO: Three Steps to Genius Marketing: Greg Hoffman

In this moment, Greg Hoffman breaks down why you should sweat the small stuff. A big believer in setting team values, the best teams have a code that they operate by whether the team leader is present or not. Getting a strong sense of culture in those teams is no easy task, but in this moment Greg breaks it down step by step. Greg explains how he wanted his team to be known for ‘Empathy, Curiosity, and Courage’, guided by the philosophy of seeing what others could see, but finding what they couldn’t. Listen to the full episode here - https://g2ul0.app.link/sxP6K2iUJtb Greg: hhttps://www.instagram.com/ghoff70/ https://mobile.twitter.com/g_hoffm Watch the Episodes On Youtube - https://www.youtube.com/c/TheDiaryOfACEO/videos
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A few years ago I was a broke, university dropout, at 18 I built an industry leading social media marketing company, and at 27 I resigned as CEO. At 28 I co-founded Flight Story – a marketing and communications company, and thirdweb - a software platform, making it easy to build web3 applications. I then launched private equity fund, Flight Fund, to accelerate the next generation of European unicorns. During this time I decided to launch 'The Diary Of A CEO' podcast with the simple mission of providing an unfiltered journey into the remarkable stories and untold dimensions of the world’s most influential people, experts and thinkers. Thank you for listening.
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