How I Built This with Guy Raz

ICYMI... HIBT Lab! Blogilates: Cassey Ho

Cassey Ho is the face of Blogilates, best known for its free online workout videos which have more than a billion views on YouTube alone. As impressive as that is, digital content is just one part of Cassey’s multi-million dollar entrepreneurial portfolio, which has grown to include her POPFLEX apparel brand, additional product lines at Target, a Pilates certification program, and more. This week on How I Built This Lab, hear about the risks Cassey took to defy cultural expectations in pursuit of a more fulfilling – and in some ways, forbidden – career, along with her perspective on what it takes to grow a business in the creator economy.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting <a href="https://urldefense.com/v3/__https:/wondery.com/links/how-i-built-this__;!!Iwwt!TPYC72r8s6g5pqTAymU1ff7EC87P552W_4_wwb1hYkwqLWwoiq0XxR27x2hcIAdeJRTr8YNlIUrHpA$" rel="noopener noreferrer" target="_blank">wondery.com/links/how-i-built-this</a> now. Get your How I Built This merch at <a href="https://urldefense.com/v3/__http:/wonderyshop.com/HowIBuiltThis__;!!Iwwt!TPYC72r8s6g5pqTAymU1ff7EC87P552W_4_wwb1hYkwqLWwoiq0XxR27x2hcIAdeJRTr8YPBl1-VVw$" rel="noopener noreferrer" target="_blank">WonderyShop.com/HowIBuiltThis</a>.