Secret Leaders with Dan Murray-Serter & Chris Donnelly

How I failed: Half a million in debt and living in my car, with Founder Konrad Bergström

Konrad Bergström is the founder of Swedish electric boat manufacturer X Shore and Zound Industries, the Swedish tech giant that sells consumer electronics for Marshall Amplification and Adidas. 
But before that, he was half a million euros in debt and living out of his car after his previous business, Megascine Agency, failed. Konrad set up the business which distributed brands like Quicksilver and Burton in Sweden in the late 90s. The company grew quickly and made a name for themselves, organising events such as the world’s largest indoor snowboarding competition and the first European edition of the World Cup in wakeboarding. 
So what went wrong? Listen to find out what. 
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Chris and Dan are serial entrepreneurs who've built, sold, scaled &amp; failed companies worth hundreds of millions of dollars. So, like, we get it - business is hard. But we also love it, it's fun!
Fortunately- we've got an epic network of some of the most inspiring builders on the planet who aren't boring and will teach you everything you'd never learn in business school - and therefore everything you'll actually need to build yourself a better future and have some lols along the way.

Contact: hello@secretleaders.com