Unmuddled.

Episode 4: Planning for Attention

<p>Christian and Lydia sit down to discuss the theory and findings from our latest insight report and how marketeers can use attention to inform media investment decisions. Download the report here: <a href="https://thekitefactorymedia.com/2022/05/planning-for-attention/">Planning for Attention in a fragmented media landscape » The Kite Factory (thekitefactorymedia.com)</a></p>

As the world of media, marketing and advertising becomes increasingly complex, marketers are under more pressure than ever to make smart decisions and fast. Unmuddled is here to lend a helping hand by unpicking the key headlines, simplifying the growing complexities in the industry, and highlighting the trends and insights to fuel your marketing decisions.