The Cadillac LYRIQ: Malcolm Gladwell meets an Electric Icon – Part One

Not long ago, we got a call at Pushkin Headquarters from Cadillac. They knew that Malcolm takes cars very seriously… so they asked if he’d heard of the all-electric Cadillac LYRIQ and if he’d like to borrow one for a few days to put it to the test. Yes, yes he did. What resulted was a series of road tests, blindfolded experiments, and head-to-head comparisons. Part one of two. 

This episode is sponsored by Cadillac. 

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