Episode 345 - Glow in the Dark with Mark Leruste

'Your story is about you, but it's not for you. Someone, somewhere woke up this morning needing to hear your story to not feel alone.'

For most of us, it's hard for us to see how our personal story fits into our professional life. But Mark Leruste believes that your personal story is the 'emotional glue' that makes sense of everything you do in the world, and people need to hear it. 

In this fascinating conversation, we discuss not only how you find and own your story, but how you use it for good in the service of others as a business book writer. He also reveals how he designed his own book, Glow in the Dark, as a Trojan Horse for a much deeper message....