👙 “White Lotus season” — HBO’s Sunday stretch. Wetzel’s Pretzel’s year. Kia’s logo confusion.
The final episode of The White Lotus just happened, and it perfectly demonstrates HBO’s drip strategy. The top-selling food category this year? Snacks. But the top-performing food within that food category? Pretzels. And did ya notice a new car company called “KN”? That’s actually “Kia” and it was the biggest and strangest rebrand of 2022.
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