6: Jono Yates on how Felix Baumgartner changed his life, creating viral memes and how he made OnlyScrans lucrative

This week on Unboxed, Jordan sits down with Jono Yates, founder of food pages OnlyScrans and TravelScrans, and meme accounts Made In Poor Taste, Simply Pints, and Stray Offside. 

Jono started his career at LadBible where he picked up a sense for viral content with a light-hearted centre. He developed an instinct for spotting trends early and picking up on moments in the zeitgeist to create content that translates to a large audience and shares how that has influenced his journey. 

Topics discussed in this episode
00:00 - 2:34 - Jono’s day-to-day
2:42 - 6:24 - Felix Baumgartner fake account, Red Bull and LadBible
6:41 - 8:20 Jono’s top tips for being relevant 
8:25 - 11:04 - Jono’s meme network and working with brands
11:28 - 13:20 - OnlyScrans finance journey
13:39 - 16:32 Jono’s views on TikTok and creating branded content
17:11 - 18:50 - Jono’s favourite creators (Thom Bateman) 

Jono’s pages:
Made in Poor Taste: https://www.instagram.com/madeinpoortaste/?hl=en
Stray offside: https://www.instagram.com/strayoffside/?hl=en
Only Scrans: https://www.instagram.com/onlyscrans/?hl=en
Simply Pints: https://www.instagram.com/simplypints/?hl=en
Travel Scrans: https://www.instagram.com/travelscrans/?hl=en

Creators referenced in this episode:
Chef Thom Bateman: https://www.instagram.com/chefthombateman/?hl=en
Bob does Sports: https://www.instagram.com/bobdoessports/?hl=en

You can find more UNBOXED content on social @unboxedwithjordan.

A Listen production, with Arcade Media. 

To bring your brand to life in this podcast, email unboxed@listen.co.uk