The Town with Matthew Belloni

Ad-Supported Television Was the Past, and It Might Be the Future

Matt is joined by president and CEO of streaming at Paramount Global and cofounder of Pluto TV Tom Ryan to talk about the free, ad-supported streaming television market. They discuss people’s tolerance for ads these days, the growing competition in the ad-supported streaming space, whether Pluto will merge into Paramount+, how the ad model changes the content offering, and where the world of SVOD is headed in the next 5-10 years.

Email us your questions, thoughts, and ideas at thetown@spotify.com

Host: Matt Belloni
Guest: Tom Ryan

Producer: Craig Horlbeck
Theme Song: Devon Renaldo
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Puck founding partner Matthew Belloni takes you inside Hollywood, using exclusive reporting and insight to explain the backstories on everything from Marvel movies to streaming wars. Multiple times each week, Matt will touch on what is getting made and why, who is winning and losing, and what people in show business are actually talking about.