774: Jonah Berger | The Hidden Forces that Shape Behavior

Jonah Berger (@j1berger) has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s a marketing professor and author, and his new book is Invisible Influence: The Hidden Forces that Shape Behavior. [Note: This is a previously broadcast episode from the vault that we felt deserved a fresh pass through your earholes!]

What We Discuss with Jonah Berger:

We like to believe we’re so special that our choices are driven by personal preferences and opinions; the fact of the matter: other people have an influence over almost everything we do. Rather than seeing influence as negative and manipulative, we should understand how to use it as a toolkit for making better decisions. Sometimes we allow our social groups or cultural upbringing to influence us toward underachievement. Learn the one trick that allows negotiators to be five times more successful. How do we protect ourselves from undesired influence? And much more…

Full show notes and resources can be found here: jordanharbinger.com/774

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