Secret Leaders with Dan Murray-Serter & Chris Donnelly

How I Failed: huge traction but held hostage by the business, with Christie Ellis

Christie Ellis founded one of the first human quality pet food companies, The Healthy Pet Gourmet. Her aim was to revolutionise how we feed our pets by helping them live longer and happier. She was going to build the next IAMS. 
The press went mad, customers loved it. She was on World News Tonight, the Today show, and top-end magazines. She had high profile clients, one who designed her kitchen for all her pet food. On paper, the business was doing well. The product was selling, and then Whole Foods expressed interest in stocking it. 
But the business failed… Why?
Listen to find out.

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Chris and Dan are serial entrepreneurs who've built, sold, scaled &amp; failed companies worth hundreds of millions of dollars. So, like, we get it - business is hard. But we also love it, it's fun!
Fortunately- we've got an epic network of some of the most inspiring builders on the planet who aren't boring and will teach you everything you'd never learn in business school - and therefore everything you'll actually need to build yourself a better future and have some lols along the way.

Contact: hello@secretleaders.com