The Goose and Egg Structure For Selling Your Business with Roland Frasier and Ryan Deiss

In today’s episode, the hosts discuss a beneficial company structure that you can use to protect your valuables and assets. The “Goose And Eggs” approach separates the entities that “hatch” new properties and products from the end outcomes. They also talk about how this structure allows for seamless exits, when you should consider selling your “eggs”, and the steps to get started.

IN THIS EPISODE, YOU’LL LEARN:

01:58 A Company Structure That Protects Your Value And Assets

12:41 Acknowledge The Little “Eggs” Within Your Business

13:55 A Three-Company Approach: Breaking Down The Valuable Components Of Your Business

21:22 The Benefits of Practicing This Company Structure

25:49 The Right Time To Sell The “Eggs” To Protect Your “Goose”

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LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

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