The Trifecta of Marketing With Logan Paul and Roland Frasier
Listen to Roland Frasier's interview with Logan Paul, an internet celebrity and entrepreneur, to learn how he went from a bitter rival to a business partner with KSI. Through the power of collaboration and "amplification," Logan and his partner are on track to sell 100 million bottles of their hydration product, Prime, in their first year.
Learn how Logan has used failure and success to create an inspirational story arc and why he believes being honest with yourself and your peers are essential for growth and improvement. Hear Logan share his story of taking risks, learning from his mistakes, and discovering his secrets to success.
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Interview with Logan Paul ▶️
Key Points:
00:00 - Host and speaker introduction
03:27 - Logan saw a hole in the hydration market
04:16 - “Amplification”
07:31 - What happened after his fight with KSI
10:06 - Prime brings millennials and Gen-Z into the hydration market
13:38 - Logan talks about partnerships
15:26 - How Logan deals with failures
16:22 - Why do people pay attention to him
19:29 - A healthy disrespect for money
20:05 - Logan’s biggest goal
23:16 - Be honest with yourself
24:55 - Why Logan does not like acting
26:08 - “I love to live”
36:42 - Work ethic from his father
40:18 - What Logan Paul believed his magnum opus was
43:06 - Logan’s bucket list
45:21 - Where is Impaulsive going?
50:59 - Tiktok is good for discoverability
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