Token CEO

How Barstool's Pirate Water Was Born

On today's episode we are joined by Sam Catalina (again!). Sam is currently the Chief Marketing Officer at Phusion Projects. Phusion Projects was created 15 years ago by Jason Freeman and Jeff Wright after they created Four Loko. Sam joins us to discuss creating Pirate Water, partnering with Barstool Sports, her career and how she got to Phusion, what other products Phusion has created and much more. Enjoy!

(00:02:21) What is Phusion Projects?
(00:06:09) How Sam Got to Phusion
(00:08:21) Partnering with Barstool Sports
(00:10:46) Phusion Company Holiday Party
(00:12:44) Creating Pirate Water You can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit <a href="https://barstool.link/tokenceo">barstool.link/tokenceo</a>

On Token CEO, Erika Nardini offers a glimpse into her world as CEO of Barstool Sports. Between meetings and conference calls, Token CEO tracks Erika's moves in real time, with episodes every week. From current news to business strategy, Erika breaks down a variety of topics with an inside look on what’s going on in Barstool HQ. Featuring weekly guests from the boardroom, the locker room, and everywhere in between, Token CEO is raw and candid - just like its host. You can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit <a href="https://barstool.link/tokenceo">barstool.link/tokenceo</a>