17: Jude Taylor and Saam Zonoozi: From Meme Page to Luxury Brand Picante in 2 years

This week, founders of luxury clothing brand Picante, Jude and Saam, join Jordan to talk about the evolution of their clothing brand. Having a social-native approach to fashion, the pair discuss their origin story: from meme page, to merch to luxury product - they have a hugely successful product launched and promoted by creators. From coworkers at Burberry to now co-founders of two years, some of their social campaigns include the viral 'Class of 2022' which saw them collaborate with influencers Flossie Clegg, Lewys Ball, Issac Carew and many more. Jordan delves into their strategy and inspiration behind the campaigns, and the value and credibility creators have brought to their brand.

00:00 - 03:00 - How Picante began
03:00 - 04:00 - Their marketing campaigns
04:10 - 06:20 - How they work with creators
06:20 - 09:09 - Misunderstandings between the costs and the audience
09:09 - 13:25 - What they learnt from working at Burberry & what their roles were there
13:25 - 16:35 - Campagins they've launched with creators
16:35 - 18:55 - Launching a Picante cocktail
18:55 - Creators they love at the moment


Jude and Saam's favourite creators right now

Jude's - Mateo The Pasta Man: https://www.youtube.com/channel/UCHuETi6--uh8-g-_7fdEJhw

Saam's - Gstaad Guy: https://www.youtube.com/@GstaadGuy/videos