Why Channel 4 is on the move

Why Channel 4 is on the move

By BBC Radio 4

Channel 4 has announced that it will open a new headquarters in Leeds. Alex Mahon, Channel 4 CEO, discusses this and her wider strategy. Also in the show, Keith Weed, Chief Marketing and Communications Officer of Unilever, one of the world's biggest advertisers.

Presenter: Amol Rajan Producer: Richard Hooper

-
-
Heart UK
Mute/Un-mute