22: London Lazerson: Changing Lives, Fact or Cap, Fortnite, Tesla, Hooks & Pivoting Strategy

Joining from Salt Lake City is London Lazerson – a creator whose not afraid of setting himself up for an epic challenge. London's content has ranged from extreme sports to comedy and after 10 years in the game, he now has over 9.5m followers on TikTok and created commercials for huge brands such as Tesla. 

In this episode, we discover the moment that made London's career, the three pillars he sticks to when creating content and why he uses his platform to fulfil people's dreams.

00.00 - 01:31 - Early days as a creator
01:32 - 02:56 - Trying out new ideas and formats
02:57 - 03:32 - Viral tipping point and his first comedy video
03:33 - 04:17 - Working as a creative director at an ad agency
04:18 - 06:18 - First setback
06:19 - 12:56 - Launching a TikTok channel and learning how to define a great hook
12:57 -  15:54 - His three pillars system
15:55 - 18:25 - Most challenging piece: shooting the highest ever Fortnite win
18:25 - 19:41 - Proudest piece: making DJ dreams come true 
19:42 - 20:12 - Thoughts on the future of the creator economy
20:13 - 22:06 - Game plan for YouTube
22:07 - 22:50 - Creator shout out

London's favourite creator at the moment:
Airrack: https://youtube.com/@airrack