Imagery that only your customers will know, with Matt Salisbury (Honey Badger)
I'm bad at passing KYC checks. I know the classics, mother's maiden name, first pet, colour of my first car, all that sort of stuff. But, chances are, so do the fraudsters. Where I struggle is the financial data that banks now use, I simply don't pay that close attention to what they name their products, I don't know if my wife having a secondary card means I have two credit cards or one, I don't know which email address they have as their one on record, and I don't remember when I opened my last credit card.
The problem with these events they want me to recall, is that they are once off tasks that have quickly faded from memory. But every day I travel through my neighbourhood. Actually, that's not the best example as I work from home and the kids school is a thirty second walk away, but I've just got back into golf, so I do drive to the range a few times a week and I'm not a complete hermit yet 🤣 Anyway, as each day passes and I remember less about the details of opening that credit card, I remember more about my neighbourhood. And that's what Honey Badger's geo authentication product relies on.
In this episode, I'm chatting to Matt Salisbury, co-founder and CEO of Honey Badger, who are creating user-friendly authentication challenges to stop fraudsters in their tracks. Matt loves to chat to lending people on LinkedIn, so feel free to hit him up, and tell him the podcast sent you.
You can book a demo by, or first learn more about, Honey Badger at https://honeybadgerhq.com/ - including direct jumps to their geo authentication and their mobile data for credit risk and fraud solutions
Honey Badger were also at the Future Identity Finance event in London a couple of weeks ago, and technically this post is speaking about that, but it also gives a wonderful timeline of that relationship with Amplifi Capital that is discussed in our chat: https://honeybadgerhq.com/future-identity-finance/
You can learn more about me on my LinkedIn page, my action-adventure novels are on Amazon, some versions even for free, and my work with ConfirmU and our gamified psychometric scores is at https://confirmu.com/ and on episode 24 of this very show https://www.howtolendmoneytostrangers.show/episodes/episode-24
Oh, and I'll announce it properly, but I'll be recording an episode of this show at Money2020 Europe in June so if you're going to be there, too, let's meet up. And if you're not, but you would still like to participate in the show, reach out to me at https://www.howtolendmoneytostrangers.show/contact-us
Regards, Brendan
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