Can Marketing Save the Planet?

The Problem with Plastic: The Challenges, Innovations and Solutions - with Mark Lapping, CEO Aquapak

In this episode we’re delighted to be joined by Mark Lapping, CEO of Aquapak. Positioned as a real solution to the world’s plastic crisis - Aquapak products such as <a href="https://www.aquapakpolymers.com/products/">Hydropol™</a> are specially engineered materials that can create a range of packaging products that are specially targeted to make unrecyclable packaging fully recyclable within existing waste streams and thereby reduce the amount of ‘single use’ plastic being used.
Mark is a dedicated environmentalist and so tune in as we discuss the challenges and innovations and importantly solutions… when it comes to one of our biggest issues. Plastic!
For more information about Aquapak visit <a href="https://www.aquapakpolymers.com/">https://www.aquapakpolymers.com/</a>

Enjoy the podcast - and any comments, questions, ideas, suggestions… <a href="https://guava-grasshopper-8cyk.squarespace.com/contact">get in touch</a>.
Due to the COVID19 situation, our podcasts are currently being recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

Can Marketing Save the Planet? 

It’s a big question, and one our podcast sets out to explore with marketers, senior leaders, CMOs and sustainability consultants and experts. Our purpose is to drive education, share best practice, inspire and empower listeners to ask questions and importantly… start taking action.
Sitting at the heart of brand, communications, stakeholders and product development, marketers have a significant role to play when it comes to promoting and driving sustainability. As marketers and business leaders developing and marketing products and services, we need to recognise that we’re part of the problem. 

In an age of growing authenticity and consumer demands for more transparency, it is more important than ever for brands to communicate their responsible and sustainable practices, to stand up for causes they’re passionate about and importantly, follow through on the promises they may. 

In our view, there’s no one better placed to effect change, align with and influence customers and drive hope for a better, more sustainable future, than an 'educated and aware', responsible marketer.  For more info visit: www.canmarketingsavetheplanet.com