Can Marketing Save the Planet?

Sustainability needs to be led from the top! Sarah Walker-Smith, CEO Shakespeare Martineau

<p>Sarah Walker-Smith is the CEO of <a href="https://www.shma.co.uk/people/sarah-walker-smith-2/">Shakespeare Martineau</a>. She is the first female, non-lawyer CEO in the legal top 50.</p>
<p>In this episode we delve into the importance of strong leadership and why sustainability needs to be led from the top. Sarah talks about why she is so passionate about sustainability, what she has experienced in her career, and why businesses cannot approach sustainability as a tick box exercise. We also take a look into why the role of marketing is so important and, how marketing cannot drive change on its own .</p>

Can Marketing Save the Planet? 

It’s a big question, and one our podcast sets out to explore with marketers, senior leaders, CMOs and sustainability consultants and experts. Our purpose is to drive education, share best practice, inspire and empower listeners to ask questions and importantly… start taking action.
Sitting at the heart of brand, communications, stakeholders and product development, marketers have a significant role to play when it comes to promoting and driving sustainability. As marketers and business leaders developing and marketing products and services, we need to recognise that we’re part of the problem. 

In an age of growing authenticity and consumer demands for more transparency, it is more important than ever for brands to communicate their responsible and sustainable practices, to stand up for causes they’re passionate about and importantly, follow through on the promises they may. 

In our view, there’s no one better placed to effect change, align with and influence customers and drive hope for a better, more sustainable future, than an 'educated and aware', responsible marketer.  For more info visit: www.canmarketingsavetheplanet.com