Can Marketing Save the Planet?

Intro to Can Marketing Save the Planet  Podcast - The why, the how and what's to come...

Introduction to Can Marketing Save the Planet from your podcast hosts, Gemma, G and Michelle









<p>This introductory podcast gives you an insight into a few things. Firstly, how and why the three of us decided to write Sustainable Marketing - How to drive profits with purpose - and also why we felt a podcast titled, ‘Can Marketing Save the Planet?’ was a necessary conversation to continue with. Tune in for more… and we look forward to welcoming you to exploring this important question in the coming episodes. Spread the word, give us feedback - and importantly… join us on our mission to drive change.</p>
<p>For more info visit <a href="http://www.canmarketingsavethe">www.canmarketingsavetheplanet.com</a></p>

Can Marketing Save the Planet? 

It’s a big question, and one our podcast sets out to explore with marketers, senior leaders, CMOs and sustainability consultants and experts. Our purpose is to drive education, share best practice, inspire and empower listeners to ask questions and importantly… start taking action.
Sitting at the heart of brand, communications, stakeholders and product development, marketers have a significant role to play when it comes to promoting and driving sustainability. As marketers and business leaders developing and marketing products and services, we need to recognise that we’re part of the problem. 

In an age of growing authenticity and consumer demands for more transparency, it is more important than ever for brands to communicate their responsible and sustainable practices, to stand up for causes they’re passionate about and importantly, follow through on the promises they may. 

In our view, there’s no one better placed to effect change, align with and influence customers and drive hope for a better, more sustainable future, than an 'educated and aware', responsible marketer.  For more info visit: www.canmarketingsavetheplanet.com