25: Lucy Mountain: Nobs, TikTok Loneliness, Being A Founder, Anti-Diet Culture & Money
Lucy Mountain, a fitness and health creator, transitioned from food recommendations to anti-diet culture content. She now identifies as a "recovered diet culture victim" and recently launched Nobs, a beginner-friendly fitness app. As the Founder, Lucy is redefining her role and shaping the company to align with her personal aspirations.
Lucy offers insights in longevity in a crowded market, and how she believes building out your own brands should be a priority for all creators.
00:00 - 03:03 How Lucy got into this career and how it's evolved
03:03 - 05:40 How diet culture impacted a generation
05:40 - 07:30 Highs and lows of being a creator
07:30 - 10:24 Managing money and what to know
10:24 - 11:58 How Lucy plans on scaling Nobs
11:58 - 18:36 Longevity in the creator space and building out your own path
18:36 - 23:45 Vulnerability and the expectations on creators
23:45 - 29:00 Creating for TikTok
29:00 - 30:40 Moving away from brand deals as a creator
30:40 - 33:22 What makes Lucy happy
33:22 - 34:45 One piece of advice for a creator starting today
34:45 - Lucy's favourite creator
Lucy offers insights in longevity in a crowded market, and how she believes building out your own brands should be a priority for all creators.
00:00 - 03:03 How Lucy got into this career and how it's evolved
03:03 - 05:40 How diet culture impacted a generation
05:40 - 07:30 Highs and lows of being a creator
07:30 - 10:24 Managing money and what to know
10:24 - 11:58 How Lucy plans on scaling Nobs
11:58 - 18:36 Longevity in the creator space and building out your own path
18:36 - 23:45 Vulnerability and the expectations on creators
23:45 - 29:00 Creating for TikTok
29:00 - 30:40 Moving away from brand deals as a creator
30:40 - 33:22 What makes Lucy happy
33:22 - 34:45 One piece of advice for a creator starting today
34:45 - Lucy's favourite creator
