Annoushka Ducas founder of Links of London and Annoushka Jewellery talks to us about how her mother's fish business was the catalyst for her hugely successful jewellery career

Annoushka's mother had a business selling fish to all the top restaurants in London and it was this business that accidentally set Annoushka onto the path to become one of the most successful jewellers in the UK. Annoushka does not believe she's a good cook but you really wouldn't know that from her delicious choices of dishes.

Annoushka Ducas MBE is a jewellery designer, creative director and entrepreneur who founded British jewellery companies Links of London and Annoushka Jewellery.

After studying in Paris in the 1980s, Annoushka embarked on the first of many extensive world travels, stopping to spend time in Hong Kong, where she first began to design jewellery.

In 1990, together with her husband, she founded Links of London – a global luxury jewellery brand. In 2009, she went on to launch the brand Annoushka Jewellery. Annoushka enjoys a star-studded fan base that includes the likes of Rihanna, Jennifer Lopez and Kate Middleton.

In 2012, Annoushka was awarded an (MBE) by Queen Elizabeth II for her services to the British jewellery industry, which spans three decades. In 2019 she launched the Brilliant Breakfast which generates money for disadvantaged young women and girls in the UK. It’s raised over 2 million to date and is the only annual fundraiser dedicated to enabling disadvantaged young women in the UK.

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