Now, Then, Ten

Episode 6: Motoring into the metaverse with Allyson Witherspoon

In this episode, Nicola speaks to Allyson Witherspoon. Having worked as a marketer in the mobility sector for over twenty years, Allyson reveals in this episode that she has recently been promoted to global CMO of Nissan. As she looks towards this exciting new chapter, Allyson reflects on her career so far, offers advice to other women working in male-dominated industries, and shares the importance of not compromising on your priorities as a leader. She explains how emerging metaverse technologies will invigorate marketing in the mobility sector through the use of virtual and augmented reality, as well as touching on the electrification of cars and how evolving technologies will make driving even safer in the future.

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This season, Nicola Mendelsohn, VP, Meta, explores the pathways to the metaverse, meeting with the most exciting future leaders, changemakers, innovators and risk-takers of today who are weaving the tapestry of the future of the internet and the metaverse. Together, they’ll explore the now — the pioneering work they’re doing today, the then — their past and influences, and the ten— what their industry will look like 10 years from now.

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Can't get enough? Check out seasons 1 and 2, where Nicola speaks to the driving forces behind some of the world’s most influential communities, including Depop, Comic Relief, Xbox, Condé Nast and Netflix.