Mark Asquith on Spotify and YouTube's Relationship with Podcasting, and Why RSS Isn't Key
Mark Asquith has been involved in podcasting since 2013, and has focused on helping podcasters grow their businesses. In 2019, he co-founded Captivate, a podcast hosting platform that helps serious indie podcasters grow their businesses. In this conversation, he discusses his goals for the platform, and how it helps podcasters grow their businesses.
Mark talks about the company's journey from Podcast Websites to Captivate, the world's only growth-oriented podcasting platform. He talks about how the company has always been focused on helping podcasters grow their businesses, and how they built Captivate with that goal in mind. He also talks about the success the company has seen so far and how they plan to continue helping podcasters grow their audiences and businesses.
Mark talks about how he always knew Captivate would do well, because he approached things with the goal of helping users first and foremost. He talks about how the company's acquisition by Global has not changed anything in terms of the company's goals or focus, and how the partnership is beneficial for users because of Global's talent and resources.
Mark and Danny discuss Spotify's recent acquisitions and how they believe YouTube will take a similar route in the future. They also touch on how podcasting has become an industry and how Spotify's focus is on the media format rather than the individual podcasts themselves.
Key points:
00:00 Podcasting Veteran Mark Asquith on Creating Solutions
02:54 The Success of Captivate
10:51 The Future of Podcasting
15:41 The Importance of Dynamic Insertion for Podcasters
19:33 The Benefits and Challenges of Dynamic Content in Podcasting
26:13 The Future of Podcasting: An Industry Insider's Perspective
30:54 The Power of Direct Sales
Connect with Mark:
Mark on TwitterContact me: danny@dannybrown.me
Products I use for Pod ChatNote: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link.
My equipment:
Electro-Voice RE320Motu M2 Audio InterfaceSony MDR-7506 Studio Monitor HeadphonesPodcast Pro Boom Arm by Accu-Lite and O.C. WhiteRecommended resources:
Captivate.fmAweber email marketingBoomcaster remote interviewingMy Podcast ReviewsReel.so audiogram creatorMentioned in this episode:
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