Susan Diaz and Will Lamont of The 4AM Report

In episode 13 of Podcaster Stories, I sit down with Susan Diaz and Will Lamont, business partners at c+p digital, and co-hosts of The 4AM Report.

The show combines marketing discussions, societal issues, wacky lessons from marketing mishaps, and more. Having just celebrated the one year anniversary of the show, Susan and Will dropped in to talk about the experience so far.

Topics up for discussion this week include:

how their love of asking people questions, and going with the flow, resulted in the podcasthow the 4am hook came from being up at 4am in the morning as agency owners, worrying about clients, work projects, etcwhether they would have a live show at 4am in the morninghow they use bonus content in the 4pm show, Thirsty Thursdayhow they became comfortable with controversial topics on their showwhy marketing should be fun, and how they’re using their show to promote thatwhy brands need to be be consistent when talking about their values around societal issueshow Will’s behind the scenes experience has helped the podcast overallwhy having a co-host helps drive the efficiency of their own podcast, and those they produce for otherswhy they’re particularly proud of their episode that talked about a scandal the Canadian Prime Minister was involved inwhy you need to learn to be okay with being uncomfortable to bring the best showwhy you need to look beyond the vanity metrics of your show to see the true impactwhy getting over their imposter syndrome has helped get high visibility guestswhy podcasting is the perfect medium to keep your networking opportunities live during the pandemichow your podcast can drive multiple arms of your content strategyhow Will found himself travelling with Canadian cheese across country

Connect with Susan and Will:

The 4AM Reportc+p digitalSusan on LinkedInWill on LinkedInc+p digital content academy

Contact me: danny@podcasterstories.com

My equipment:

Samson Q2U MicFocusrite Scarlett Solo 3rd Gen Audio InterfaceTRITON AUDIO Fethead In-Line Microphone PreampDenon DJ HP-1100 Over Ear HeadphonesRockJam MS050 Adjustable Mic Suspension BoomDragonpad Pop Filter

Recommended resources:

Captivate.fmAweber email marketingSquadCast remote...