Why Your Listing Won't Sell and What To Do About It
Welcome back to America's #1 Daily Podcast, featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris.
Why does it seem that some listings sell immediately, with multiple offers but OTHER listings seem to be sitting??? Which are you experiencing? What are you expecting? What are your seller's expectations?
Now that there are fewer buyers looking, each showing is far more valuable to you as a listing agent. No one wants to have slow or no showings and then have to talk to the seller who trusted you and figure out what to say to them while the house languishes on the market. That’s no fun.
What causes a listing to NOT sell? Why does a listing expire? Why does it get deprioritized by buyers or buyers' agents? Why would a seller fire you when it's only been on the market a few weeks? How can a listing actually get zero showings, especially when OTHER listings sell immediately? This is a symptom of a changing market!
IMPORTANT: Join #1 Real Estate Coaches Tim and Julie Harris's Premier Coaching now for FREE. Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market. Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching https://members.timandjulieharris.com/
15 Super Secret Strategies to Sell Your Listings Faster
1. Is your listing poorly presented? Perhaps it has poor or no staging. This includes clutter, questionable smells, not being clean, and not being bright. The goal is for the listing to show like a new construction model home. Consider adding shoe covers in a basket in the foyer. 'Please remove your shoes or cover them to protect the floors which may someday be yours!'
2. Does your listing have a non-compelling description? This includes plain vanilla words like 'open and airy floor plan'. Don't make it sound like every other listing. Make the description convince me to show this property FIRST.
3. The pictures aren't exciting, or worse they're off-putting. This includes tiny iPhone pictures, pictures with kids sleeping in their beds, kitchen pictures with dirty dishes, bathroom pics with toilet lids up, the agent's reflection taking the picture in the bathroom mirror, and any number of unprofessional pictures.
As promised, here is the discount link for the EXPIRED LISTING LEADS: https://www.redx.com/affiliate/tim-and-julie-harris/?aff_code=670699
This issue is easy to fix. Hire a professional photographer, or take a photography class yourself. There are tons of easy and free photo tutorials on YouTube.
4. Does your listing have too many showing restrictions? If you can only show it on a Friday afternoon if the baby isn't sleeping and it's sunny outside, you won't get many showings! If you can't show it, you can't sell it. This also applies to alarm systems, guard gates, and other complicated security measures.
5. Does your listing have poor curb appeal? 50% of the buying decision is made from the street. Does your listing look like a house that someone would be proud to come home to, or does it look abandoned? Do some simple things to improve the curb appeal, like a wreath on the door, a nice front doormat, plants on the porch, landscaping, weed removal, un-dead the grass, un-green the pool, etc.
Work to eliminate these 15 potential challenges BEFORE you launch the listing. If that's impossible, you must PRICE the home to be more competitive. It's no longer good enough for a listing to just be available. The home you're listing must SHINE and be the clear choice for any buyer who sees it.
IMPORTANT: Join #1 Real Estate Coaches Tim and Julie Harris's Premier Coaching now for FREE. Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market. Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching https://members.timandjulieharris.com/