The Town with Matthew Belloni

What Will Bring Gen Z to Theaters?

Matt is joined by Matthew Liebmann, the Chief Innovation and Data Officer at Vista Group, to discuss Gen Z’s relationship with going to the movies. Matthew talks about how much Gen Z is going to movie theaters these days, their favorite franchises and genres, the effect of marketing on moviegoing habits, and more. Matt finishes the show with a prediction about NBC’s streaming service Peacock.

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Host: Matt Belloni
Guest: Matthew Liebmann

Producer: Craig Horlbeck and Jessie Lopez
Theme Song: Devon Renaldo
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Puck founding partner Matthew Belloni takes you inside Hollywood, using exclusive reporting and insight to explain the backstories on everything from Marvel movies to streaming wars. Multiple times each week, Matt will touch on what is getting made and why, who is winning and losing, and what people in show business are actually talking about.