Gabrielle Valdez Dow: Packers VP of marketing discusses fan engagement and cross-sport learnings

A great chat this week as Hannah is joined by Gabrielle Valdez Dow, the Green Bay Packers' vice president of marketing and fan engagement to discuss what she's learnt after two decades in professional sports.

Gabrielle shares how she broke into the sports business, how working in the NHL and NBA prepared her for a career in football and how the Packers look to reach different audiences and fanbases across the globe.