The Town with Matthew Belloni

Selling ‘Barbie’: Inside the Marketing Phenomenon

Matt is joined by Warner Bros. president of worldwide marketing Josh Goldstine to discuss the strategy behind one of the great marketing campaigns of all time in ‘Barbie.' They break down the bold and subversive marketing choices that suggested this was not your typical ‘Barbie’ movie; how they were able to pull this off with the owner of Barbie IP, Mattel; and how the ‘Barbenheimer’ phenomenon took effect. Later, Matt makes a prediction about ‘Barbie’s' chances at an Oscar nomination.

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Host: Matt Belloni
Guest: Josh Goldstine

Producer: Craig Horlbeck and Jessie Lopez
Theme Song: Devon Renaldo
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Puck founding partner Matthew Belloni takes you inside Hollywood, using exclusive reporting and insight to explain the backstories on everything from Marvel movies to streaming wars. Multiple times each week, Matt will touch on what is getting made and why, who is winning and losing, and what people in show business are actually talking about.