The Bottom Line

The Future of Cruises

For nearly 20 years, the cruise industry experienced huge growth. Then a pandemic hit. After a year of forking out for boats docked in port and devastating headlines chronicling outbreaks early on in 2020, what does this mean for the future of cruises? How are they restarting, what barriers are they facing and - most importantly - how do they convince customers that they are indeed safe?Guests
Dr Jennifer Holland, Lecturer in Tourism, Suffolk Business School
Ben Bouldin, Vice President, EMA, Royal Caribbean Cruises

The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product.And our guests will share their stories of success and failure along the way.  Podcasts are published every Thursday. And as well as being a podcast, we are also available every Thursday afternoon and Tuesday evening on BBC Radio 4. You can now also listen to The Bottom Line on a smart speaker. If you want to listen, just say "Ask BBC Sounds to play The Bottom Line”. It works on most smart speakers.The Bottom Line has published a spin off series - Decisions That Made Me - where Evan asks entrepreneurs and business leaders about the most crucial moments in their lives and careers. You can watch these episodes here: https://t.ly/oJ8lW. Got a question or a comment? Get in touch with Evan and the team on email at bottomline@bbc.co.uk.