How to win followers and influence people

News UK, owner of many British media outlets including The Times and talkSPORT, has formed a marketing agency that uses social media influencers. The Fifth will also offer advertisers access to some of News UK's own journalists. Also in the show, relaunching The Face and a history of YouTube.

Amol Rajan is joined by Oliver Lewis, managing director of The Fifth, Emily Lavinia, influencer, Chris Stokel-Walker, author of YouTubers, and Stuart Brumfitt, editor of The Face.

Producer: Richard Hooper