37: Social Media Moguls: How We Overcame Trauma To Make Millions

Through GUAP, Ibrahim and Jide cultivated a highly creative community that supported the ambitions of individuals and brands, paying six-figures to tap into. Behind-the-scenes, they created a way out of the ends, broke the mould of young black South-Londoners and persistently overcame what got in their way. In this episode, we go behind the wildly successful media platform to tell the story of two individuals and their influential career.

0:00 - Intro
02:12 - What is GUAP?
05:25 - Learning from failure
10:50 - "I overcame, and I've been overcoming ever since"
19:26 - The mould they broke
22:05 - Benefits of university
24:00 - Advice to younger selves
26:05 - The early years of GUAP
30:00 - Learning to work with brands
36:00 - The GUAP Gala
42:29 - Forbes 30 Under 30
46:59 - What's next?
49:35 - One lesson from their journey so far

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A Listen production, with Arcade Media.