The Town with Matthew Belloni

Is Apple’s Sports Experiment Working?

Matt is joined by Parrot Analytics director of strategy and Puck contributor Julia Alexander to talk about Apple TV+ and its current standing with consumers, as well as the company's big bet on Major League Soccer and whether it’s working, how Lionel Messi is juicing its numbers, what its long-term play is in sports, and whether a streamer’s money is better spent on live sports or creating new original scripted content.

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Host: Matt Belloni
Guest: Julia Alexander

Producer: Craig Horlbeck and Jessie Lopez
Theme Song: Devon Renaldo
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Puck founding partner Matthew Belloni takes you inside Hollywood, using exclusive reporting and insight to explain the backstories on everything from Marvel movies to streaming wars. Multiple times each week, Matt will touch on what is getting made and why, who is winning and losing, and what people in show business are actually talking about.