40: Josh & Archie: The Big Business of Pranks

Josh and Archie have created some of the most culturally significant YouTube content of the past decade. Always hilarious and often political, the cornerstone of their success flows from one principle: taking big — but calculated — risks. Here’s how they’ve built out an audience that includes politicians, millions of fans, and Stormzy.

0:00 - 1:07 Intro
MPB 1:07 - 1:48
1:48 - 5:22 Starting out and joining forces
5:22 - 7:53 Initial success
7:53 - 11:21 Dabbling in TV
11:21 - 14:38 Blowing up on YouTube
14:38 - 17:14 Appetite for risk
17:14 - 20:34 Just Stop Oil
20:34 - 23:22 Their partnership and biggest risks
23:22 - 26:54 Mainstream attention
26:54 - 37:02 UNBOXING 
37:02 - 38:55 Inspiration for taking risk
39:00 - 40:23 Thank you!

This episode is sponsored by MPB, the largest global platform to buy, sell and trade used photo and video kit. MPB have offered viewers of UNBOXED 10% off their first order for a limited time only. Visit: bit.ly/3YlBBI9 to level up your content creation game now!

A Listen production, with Arcade Media.

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