It's Been a Minute

20 years of pumpkin spice power

It's been 20 years since Starbucks debuted the first pumpkin spice latte in 2003. Since then, it's become a cultural phenomenon greater than itself: it's shorthand for fall, for basicness, for femininity, and even for white culture. Why did the PSL become so powerful — and how do food trends garner so much meaning? Host Brittany Luse chats with Suzy Badaracco, food trend forecaster and founder of Culinary Tides, to discuss the <a href="https://www.reuters.com/lifestyle/oh-my-gourd-pumpkin-spice-trend-is-500-mln-industry-us-2022-10-06/">$500 million dollar industry</a>, and how little miss pumpkin spice has held on to her cultural power. Learn more about sponsor message choices: <a href="https://podcastchoices.com/adchoices">podcastchoices.com/adchoices</a> <a href="https://www.npr.org/about-npr/179878450/privacy-policy">NPR Privacy Policy</a>

Has it been a minute since you heard a thought-provoking conversation about culture? Brittany Luse wants to help. Each week, she takes the things everyone's talking about and, in conversation with her favorite creators, tastemakers, and experts, gives you new ways to think about them. Beyond the obvious takes. Because culture doesn't happen by accident. If you can't get enough, try It's Been a Minute Plus. Your subscription supports the show and unlocks a sponsor-free feed. Learn more at plus.npr.org/itsbeenaminute