12 Month Repeat and Referral Real Estate Lead Cash Flow Machine (Part 2)
This is part TWO of a TWO part series that will deliver to you your exact twelve month Centers of Influence and Past client plan. This is the SAME plan used by many of the top agents in all price ranges and market conditions.
Welcome back to America's #1 Daily Podcast, featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris? https://whylibertas.com/harris or text Tim directly 512-758-0206
IMPORTANT: Join #1 Real Estate Coaches Tim and Julie Harris's Premier Coaching now for FREE. Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market. Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching https://members.timandjulieharris.com
PART TWO.
Your Communication Plan. What will your system be?
CALL your database regularly. Your ideal daily schedule (created by you when you follow the Real Estate Treasure Map), calls for a daily number of contacts to your database. 5 per day is easily accomplished, so start there and do more if you can!
Make it a Daily Standard. Take the total number of people in your database and divide by 20. This tells you how many you should call per day in order to make contact with everyone every month. 20 is the number of business days in each 30-day period. If that number is too big, then divide by 40 or 60 so you can contact everyone every 60 or 90 days. You can contact using the auto dialer or simply call your database until you make the required contacts daily on your own.
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Use KV Core plus ‘Making it Rain’ if you have it, or Happy Grasshopper or Contactually to regularly email your database. None of these are expensive and when you’re with EXP you get KVCore for free. We said electronic communication is unreliable and should never be your only spoke, so remember this is in addition to calling, not instead of calling!
Send specific videos to your database emails. This can range from market report videos to just listed, just sold, or ‘wanted’… your home for my motivated buyers. The list is endless. We have done many podcasts for you on this topic.
Use Facebook, Pinterest, Instagram, and other social media as a supplement, not as a spoke. Friend your past clients, be supportive but not stalker-y. Remember, this is a support item, not a stand-alone spoke.
Decide which client appreciation events you will commit to and perfect. Decide if these will be monthly, quarterly, or yearly. More on that coming up! This will be on tomorrow’s podcast and is included in Premier Coaching.
Learn and use the F-O-R-D memory jogger for your conversations… Family / Occupation / Recreation / Dreams. These topics frame your conversations and make it much easier for you to ask for business in a natural, conversational manner. It keeps your ego at bay and makes the discussion all about them. Real estate will come up on it’s own, and you’ll always remember to ask: ‘Who do you know who could use my help buying or selling real estate?’
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Secret: Avoid dependence on electronic communication! There’s no guarantee they got it, opened it, looked at it, or watched it. It's too passive and unpredictable.
How to Set Up Your Database (so you’ll actually use it!)