The Next Big Idea

UNREASONABLE HOSPITALITY: The Power of Giving People More Than They Expect

When he was 26, Will Guidara took the helm of a middling brasserie in New York City called Eleven Madison Park. A decade later, it was named the best restaurant in the world. How did he pull off this unprecedented transformation? By practicing unreasonable hospitality.
Host: Caleb Bissinger
Guest: Will Guidara
Book: "Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect"

The Next Big Idea is a weekly series of in-depth interviews with the world’s leading thinkers. Join our host, Rufus Griscom — along with our curators, Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — for conversations that might just change the way you see the world. New episodes every Thursday.