The Extraordinary Business Book Club

Episode 382 - Book marketing with Karen Williams

'I thought it was going to be a 20% update and I think the content has changed by about 80%.' This might sound familiar to anyone who's sat down to update their book. But this conversation isn't just for you if you're considering a second edition: Karen Williams is talking about her bestselling Book Marketing Made Simple, and this conversation is packed with insights and ideas for marketing your business book from day 1.  From tactical tools to timeless principles, discover best practice in modern marketing - including thoughts on AI - and the enduring joy of writing buddies and post-its.

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.