How an unconventional approach saved a man’s business

It was March 2020 and Brad had just received confirmation that his current business model had become unworkable. A lockdown had been ordered following the pandemic, and the vast quantities of money that had been flowing through Brad’s account were set to disappear overnight.

Brad’s wife was in tears as she learned the news. But Brad knew that tears were not going to help him: this was a moment for action. He stormed into his office and, in a creative frenzy, put together a plan which might just be crazy enough to work. He then picked up the phone to call an old mentor. It was make or break time and Brad was more than up for the challenge.

What ideas would Brad put together to save his family’s livelihood? And what can we learn as men about taking action during challenging times?

Alex Melia, and the Stories of Men team are on a mission to uncover what it means to live an independent and meaningful life. We'll be sharing this knowledge with you every week.

We’d like to extend our appreciation to today’s guest, Brad. His unique and powerful story is both motivating and deeply inspirational. It also provides a vital part of the puzzle as we try to piece together what it means to be a man in today’s world.

Episode references: 

https://www.bradburton.biz/

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