TikTok Wants to Be More Like Amazon. Amazon Wants to Be More Like TikTok.

TikTok is launching its Shop feature in the U.S. after mixed success in other countries. Meanwhile, Amazon’s Inspire feature brings short-form video to its shopping app. WSJ’s Meghan Bobrowsky on why the two companies are taking pages from each other’s playbooks.  Further Listening: -How TikTok Became the World’s Favorite App  -The Billionaire Keeping TikTok on Your Phone  Further Reading: -Amazon Confronts a New Rival: TikTok  Learn more about your ad choices. Visit megaphone.fm/adchoices