Full Time with Meg Linehan: A show about women's soccer

Driving the Future of Women's Sports with Data

Caiti Donovan, VP of data and insights with Sports Innovation Lab, joins Full Time to walk us through a new report designed to unlock the business case for women’s sports. Driven by fan data, we discuss the changing profile of fandom, quality over quantity of fan engagement and why fan behaviors are more important than fan demographics when trying to grow the game.

Read The Fan Project report here: https://www.thefanproject.co/

Follow The Fan Project on Twitter here: https://twitter.com/thefanprojectco

Follow Caiti Donovan on Twitter here: https://twitter.com/Caiti326

Read Steph Yang on Angel City FC’s new crest: https://theathletic.com/2681324/2021/06/30/angel-city-crest-nwsl/

Red Meg on Team Mew-S-A: https://theathletic.com/2673558/2021/06/25/sam-kristie-mewis-beer-uswnt/
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Full Time with Meg Linehan is a weekly soccer podcast expanding The Athletic’s coverage of the U.S. women’s national team, the National Women’s Soccer League, and the larger world of international soccer. Meg and co-host Tamerra Griffin tackle the culture, context, and conversations about the sport here in America and beyond, with help from fellow writers, guests and insiders from all corners of the game.