Full Time with Meg Linehan: A show about women's soccer

Try This One Simple Trick Marketers Hate

The Athletic’s Jeff Rueter joins Full Time to walk through the risks and rewards of rebranding a club as we examine what went wrong with Columbus Crew but right with Gotham FC, plus American soccer’s strange relationship with its own history. Also, of course, we discuss our favorite abandoned trademark, DOGSO.

Follow Jeff on Twitter: https://twitter.com/jeffrueter

More on the Santa Clara support section: https://theathletic.com/2597864/

More info/pre-order Secrets of Success: https://meglinehan.com/#book

Read ‘Beats, cleats and eats: 10 strange North American soccer trademarks’ by Jeff Rueter and Pablo Maurer: https://theathletic.com/2005515/
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Full Time with Meg Linehan is a weekly soccer podcast expanding The Athletic’s coverage of the U.S. women’s national team, the National Women’s Soccer League, and the larger world of international soccer. Meg and co-host Tamerra Griffin tackle the culture, context, and conversations about the sport here in America and beyond, with help from fellow writers, guests and insiders from all corners of the game.