Looking back at 2022 in digital advertising
In this final episode of 2022, James is joined by the IAB's Head of Ad Tech, Chloe Nicholls; Head of Marketing, Tom Stevens; and a familiar voice to regular listeners, Head of Policy & Regulatory Affairs, Christie Dennehy-Neil.
Their chat covers all the latest legislative news from the year, explores how businesses have spent their time prepping for 2024’s deprecation of third party cookies, and looks back on the joyful return of IRL events. In digital advertising-unrelated news, you can also expect predictions for 2023, ranging from retail media and cookies to Cremant and shell suits... much to look forward to next year!
Thanks to all of our listeners for tuning in to The IAB UK Podcast in 2022, and we'll be back in 2023. Happy Christmas!
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