The IAB UK Podcast

Stay Engaged 2022: 'Gaming Inspires the "Walk" from Web 2.0 to Web 3.0'

Frameplay's Cary Tilds will share her personal story of how taking a leap from big roles like Chief Innovation Officer at GroupM and SVP, Coporate Strategy at FordDirect, into a gaming ad tech start up, reshaped her understanding of the future of virtual experiences found in gaming and the metaverse. What is the "walk" between where the advertising world is today and where it needs to be in order to meet the consumer?  Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by CMO, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at <a href="http://iabuk.com" rel="noopener noreferrer" target="_blank">iabuk.com</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.